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What you need to know about online marketing
Using Google Ads for online marketing |
How Google Ads worksYour ad can appear when someone searches for terms related to your product or service, or when they're on a website with content related to your business. How does this work?
Keywords connect you with customers
Keywords are words or phrases you choose when you set up your Google Ads campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours.
By matching your keywords with the ads you create, you make it possible for your ad to show when someone searches for similar terms, or visits a website with related content.
For example, if you deliver fresh flowers, you could use fresh flower delivery as one keyword paired with an ad promoting fresh flower delivery. When someone searches Google using the phrase fresh flower delivery or a similar term, your ad might appear next to Google search results, or on other websites related to fresh flower delivery.
Keywords are words or phrases you choose when you set up your Google Ads campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours.
By matching your keywords with the ads you create, you make it possible for your ad to show when someone searches for similar terms, or visits a website with related content.
For example, if you deliver fresh flowers, you could use fresh flower delivery as one keyword paired with an ad promoting fresh flower delivery. When someone searches Google using the phrase fresh flower delivery or a similar term, your ad might appear next to Google search results, or on other websites related to fresh flower delivery.
Which online marketing option is right for you?
When you advertise with Google Ads, you're making a financial investment in your business. But it takes more than just money to see success. It's also vital that you invest time to regularly check in on your Google Ads account and make adjustments until you're satisfied with your return on investment.
Here's a rundown of what it takes to manage a successful Google Ads account. If you don't think you can dedicate the necessary time or budget to Google Ads, don't worry! We'll point you to Google's other services that can get your business in front of the right customers, without stretching your limits.
When you advertise with Google Ads, you're making a financial investment in your business. But it takes more than just money to see success. It's also vital that you invest time to regularly check in on your Google Ads account and make adjustments until you're satisfied with your return on investment.
Here's a rundown of what it takes to manage a successful Google Ads account. If you don't think you can dedicate the necessary time or budget to Google Ads, don't worry! We'll point you to Google's other services that can get your business in front of the right customers, without stretching your limits.
